HLYM LAUNHES THE 16TH YAMAHA BALIK KAMPUNG ROAD SAFETY CAMPAIGN 2014 THEME : BREK CERMAT , BALIK SELAMAT

Kuala Lumpur 8th July 2014-Hong Leong Yamaha Motor Sdn. Bhd (46829-P). (HLYM) launched its 16th Yamaha Balik Kampung Road Safety Campaign 2014. Jointly organised by HLYM and the Malaysia Motorcycle & Scooter Dealers Association (MMSDA), the road safety campaign themed “Brek Cermat, Balik Selamat”, echoed the magnitude of understanding the motorcycle’s brake function, condition and limitations. It also highlighted how vital it is to take a break when on a long journey back to the kampung during the festive season of Hari Raya.

The Deputy Minister of Transport, Yang Berhormat  Datuk Abdul Aziz Kaprawi, was there to officiate the launch at Sungai Besi Toll Plaza. It was evident during the event that performing maintenance of motorcycles regularly and having sufficient rest before and during a long ride were the main focus for this year’s campaign. These steps significantly help to reduce the risk of accidents and ensure riders’ safety which are essentially the key messages that Hong Leong Yamaha Motor hopes to spread to the entire nation. During the event, a free 15 point safety check on all brands of motorcycles as well as offering of advice to motorcyclists on the importance of periodic maintenance were conducted as they have been for the past 16 years. Another staple of the campaign is the Yamaha Safety Riding Science demonstration (YSRS) that is aimed to educate motorcyclists on safety riding skills from a scientific approach. The demonstration will be carried out at all five locations, starting from Sungai Besi Toll Plaza, this year.

This year’s theme “Brek Cermat, Balik Selamat” weighs in on the emphasis of skill, knowledge and better understanding of using the correct braking techniques. The campaign articulated the function of a brake, effects of braking and braking techniques in its attempt to reach out to riders all over Malaysia.

“Understanding the capability and limitations of oneself also plays a big part in keeping safe. Arming yourself with merely the knowledge on how your motorcycle functions is certainly not enough,” said Mr. C.H Ng, Managing Director of Hong Leong Yamaha Motor. “The rider must also ensure the body and mind are not over-exhausted. If rest is necessary, then taking that break is far more important than reaching the destination fast.”

A strong support group that has continuously been committed to making this campaign a success are the Road Safety Department of Malaysia (JKJR), Malaysian Institute of Road Safety Research (MIROS), Road Transport Department of Malaysia (JPJ), Ministry of Transport (MOT) and other relevant agencies. After all, aimed at educating all motorcyclists to inculcate safe riding habits and to prioritize vehicle maintenance certainly makes for a great campaign to hold close to the heart during this festive season.

As part of the effort to enhance the road safety campaign, FKR Tyre Manufacturer will also be stationing its technical advisors at each of the locations listed below to conduct checks and educate motorcyclists on tyre maintenance. In addition, 100 new SIRIM approved helmets will be given away free to replace unsafe, old or worn out helmets at each location, courtesy of KHI Helmets and AEON Credit Service.

The participants of the 15 points maintenance check will receive a complimentary bottle of Yamalube Carbon Cleaner, a free safety vest, courtesy of P&O Insurance, and a Yamaha booklet featuring the highlights of the event, safety tips as well as reflective stickers.

Hong Leong Yamaha Motor will conduct the 16th Yamaha ‘Balik Kampung’ Road Safety Campaign at the following locations starting at 9am:

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