HLYM Launches 17th Yamaha “Balik Kampung” Road Safety Campaign 2015

Bentong, Pahang, 4th July 2015 – Hong Leong Yamaha Motor Sdn. Bhd (“HLYM”) has launched its 17th Yamaha Balik Kampung Road Safety Campaign 2015. Jointly organised by HLYM and the Malaysia Motorcycle & Scooter Dealers Association (MMSDA), the road safety campaign themed “Kawal Kelajuan, Selamat ke Tujuan”, highlights the importance of speed limits and safe riding and is an effort to remind motorcyclists of the importance of safe riding as they head back to their hometowns to celebrate Hari Raya with their families. Officiating at the launch held in Bentong, Pahang was Yang Berbahagia Dato’ Sri Ismail Ahmad Director General, Road Transport Department.

Managing Director of Hong Leong Yamaha Motor, Dato’ Jim Khor said “According to the Malaysian Institute of Road Safety Research (MIROS), there were approximately 476,000 road crashes in 2014 with more than 6000 fatalities. Judging from the statistics, it is vital that road users continue to be educated and reminded that speed potentially increases the risk of fatal accidents. Hong Leong Yamaha Motor feels it is our common responsibility to remind our Malaysian motorcyclists that reaching their destination safely is far more important than getting there fast.”

As always, a free 15-point safety check on all brands of motorcycles as well as advice to motorcyclists on the importance of periodic maintenance will be conducted this year. The campaign also presented the Yamaha Safety Riding Science demonstration (YSRS) that is aimed to educate motorcyclists on safety riding skills from a scientific approach. The demonstration will also be conducted at all five locations following the launch.

Over the years, HLYM has been strongly supported by the Road Safety Department of Malaysia (JKJR), Malaysian Institute of Road Safety Research (MIROS), Road Transport Department of Malaysia (JPJ), Ministry of Transport (MOT) and other relevant agencies. In enhancing the strength of this road safety campaign, FKR Tyre Manufacturer will also station their technical advisors at each of the locations listed below to conduct checks and educate motorcyclists on tyre maintenance. In addition, 100 new SIRIM approved helmets will be given away for free to replace unsafe, old or worn out helmets at each location, courtesy of KHI Helmets and AEON Credit Service.

The participants of the 15 points maintenance check will receive a free safety vest, courtesy of P&O Insurance, and a Yamaha booklet featuring the highlights of the event, safety tips as well as reflective stickers.

Hong Leong Yamaha Motor will conduct the 17th Yamaha ‘Balik Kampung’ Road Safety Campaign at the following locations starting at 9am:

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About Hong Leong Yamaha Motor Sdn. Bhd.

Hong Leong Yamaha Motor Sdn. Bhd. (HLYM)(Co. no:46829-P), a company incorporated in Malaysia in 1978, is a joint venture between Hong Leong Industries Bhd and Yamaha Motor Co., Ltd , Japan. Hong Leong Industries Bhd., holds majority equity interest in HLYM, is part of a well-diversified conglomerate, Hong Leong Group of Companies, Malaysia. HLYM was appointed official franchise holder for CKD and CBU Yamaha motorcycles in Malaysia since 1978. It rolled out its first CKD Yamaha street model, RX100 at the Shah Alam plant in 1979.