HONG LEONG YAMAHA MOTOR
CELEBRATES 4 MILLIONTH BIKE MILESTONE

SELANGOR, 26 April 2018 – Hong Leong Yamaha Motor (‘HLYM’ or the ‘Company’), producer of Malaysia’s popular Yamaha motorcycle brand, celebrates another significant milestone by rolling out in style a symbolic 4-millionth motorcycle at its Sungei Buloh manufacturing facility today.

Present at the grand event were Mr Katsuaki Watanabe, Executive Vice President and representative Director of Yamaha Motor Co. Ltd., Japan and Dato’ Jim Khor, Managing Director of HLYM.

In his opening address, Dato’ Jim Khor acknowledged the contribution of HLYM’s staff, the nationwide network of Yamaha dealers, and also the support of its business partner Yamaha Motor Company, Japan.

“The unwavering commitment of our dedicated team, from factory personnel to the sales force, vendors, partners and our loyal network of dealers across the country have made this significant event possible. I also wish to make special mention of Yamaha Motor Company, Japan and thank them for their continuous and much-valued support,” he said.

From the day the ‘first’ motorcycle, the RX100, debuted in 1979, HLYM has overseen factory expansions, the launch of new models, assembly line improvements and the introduction of various enrichment programmes for the benefit of its staff and dealers.

In 1994, HLYM created history when the first millionth locally-assembled motorcycle rolled off its manufacturing line. The Company has since grown by leaps and bounds, emerging as the market leader, backed by a strong and extensive dealer network.

Just recently, the company had also rolled out its transformation programme designed to take customer experience up to the next level.

“Our efforts and initiatives are aligned with these three pillars – Commitment, Drive, and Passion & Pride. We will continue to stand by our commitment to offer products and services of the highest quality in accordance with recognized Yamaha global standards.” said Dato’ Jim Khor.

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About Hong Leong Yamaha Motor Sdn. Bhd.

Hong Leong Yamaha Motor Sdn. Bhd. (HLYM)(Co. no:46829-P), a company incorporated in Malaysia in 1978, is a joint venture between Hong Leong Industries Bhd and Yamaha Motor Co., Ltd , Japan. Hong Leong Industries Bhd., holds majority equity interest in HLYM, is part of a well-diversified conglomerate, Hong Leong Group of Companies, Malaysia. HLYM was appointed official franchise holder for CKD and CBU Yamaha motorcycles in Malaysia since 1978. It rolled out its first CKD Yamaha street model, RX100 at the Shah Alam plant in 1979.

For further information, please visit https://www.yamaha-motor.com.my or contact:

Lee Chan Wee
Senior Marketing Executive
DID : 03- 6157 7011 EXT. 6632
Email : cwlee@yamaha-motor.com.my